PRODUCT MARKETING MANAGER, MEDTECH SOLUTIONS
Company: Clarivate Analytics US LLC
Location: Boston
Posted on: October 29, 2024
Job Description:
The Senior Product Marketing Manager is responsible for
supporting the go-to-market strategy of key products and service
lines aligned to this business area. Key activities include market
segmentation, persona research and development, creation of
original and persuasive messaging and frameworks, buyer journey
mapping, monitoring the competitive landscape to drive business
results in line with business strategy. This position includes
supporting the Sr. Director of Product Marketing in the development
of the overall marketing strategy for launch planning, go-to-market
programs, and sales readiness as well as overall results-focused
execution.
The role requires high levels of collaboration across the business,
distributed marketing teams and sales channels and works closely
with key stakeholders - product teams, sales and services teams and
within the global marketing organization. The person will also be
responsible for defining requirements for effective marketing
campaigns, positioning, and market credentials and for driving
thought leadership on specific topics to address customer needs to
reinforce product messaging. This role will also work closely with
the other Product Marketing Managers within the team to ensure
alignment of all marketing communications and content to our
customers. Experience, education, skills, and accomplishments
- Minimum BS degree
- Minimum 5 years of experience in product/segment marketing
role, preferably in B2B information services, medical device and/or
medical technologies industry.
- Familiarity with medical device or medical technology product
lifecycles, R&D, and clinical trials leading to
commercialization activities It would be great if you also have...
- Familiarity with healthcare procurement processes,
reimbursement models, and clinical decision-making
- Strong experience and understanding of product
commercialization strategy and tactics.
- Expertise in identifying trends and marketing opportunities
through data
- Proven ability to develop and execute against marketing
strategies focused on lead generation and retention, with
measurable and demonstrated KPI's What Will You be Doing in this
Role?
- Define and articulate unique value propositionsandmessaging
that address customer needs and differentiate ClarivateLife
Sciences & HealthcareMedtech offerings in the market.
- Create effective product-related sales tools andwork with
enablement teamstoempowerthe sales team to generate new
business.
- In collaboration with the Director of Product Marketing,develop
and executea comprehensivemarketingstrategy for Clarivate's Life
Sciences & Healthcare Medtech solutions.
- Conduct market research,personadevelopment, and buyer journey
mapping to gain a deep understanding of customer behaviors and
needs.
- Collaborate withproduct,go-to-market, salesand marketing teams
to successfully launch new capabilities and services.
- Work closely withproduct andsales to gather feedback and
insights for continuous serviceand messageimprovement.
- Collaborate with the broader marketing organization to develop
and execute marketing campaigns, content creation, and demand
generation initiatives.
- Build strong relationships with key stakeholders and internal
teams to ensure alignment and effective collaboration.
- Stay up to date with industry trends, competitor activities,
and market dynamics toidentifyopportunities and risks.
- Drive customer satisfaction and loyalty through effective
marketing initiatives and communication. Hours of Work
- Regular business hours with some flexibility to attend global
meetings virtually
- This position can be performed hybrid near any of our US,
Canada or UK offices Clarivate is an Equal Opportunity Employer
Vets/Minorities/Women/Disabled
Keywords: Clarivate Analytics US LLC, Nashua , PRODUCT MARKETING MANAGER, MEDTECH SOLUTIONS, Executive , Boston, New Hampshire
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