Senior Director Product Marketing and Industry Solution Management

Company: Zoomcar
Location: Boston
Posted on: November 13, 2024

Job Description:

Senior Director Product Marketing and Industry Solution Management Scandit ZURICH Imagine the what. Build the how.Scandit gives people superpowers. Whether enabling delivery drivers to make quicker deliveries, matching a patient with their medication, or allowing retailers to make store operations more efficient, our technology automates workflows. It provides actionable insights to help businesses in a variety of industries. Join us as we continue to expand, grow, innovate, and help take Scandit to the next level. Your opportunity As the Senior Director for Product Marketing and Industry Solution Management, you will be responsible for leading a team of Product Marketing and Industry Solution Management managers within a fast-moving, high-growth organization. This includes driving best practices in product marketing, overseeing GTM strategy definition for our target industry verticals, and supporting the GTM execution cross-functionally. As part of the role, you will work closely with our sales, demand generation, and partnership leadership on the execution of our GTM strategy. What You Will Do

• Coach and lead the Product Marketing and Industry Solution Management team within a fast-moving organization.
• Structure and align processes within the team based on best practices in Product Marketing and Solution Management.
• Collaborate with cross-functional teams, including Sales, Marketing, Product Management, and Enterprise Success to develop and validate value propositions, messaging, and proof points that resonate with target audiences.
• Lead the planning and execution of comprehensive go-to-market strategies for industry segments, product launches, and feature releases.
• Own end-to-end product launches, from planning and coordination to execution and post-launch analysis.
• Identify key insights and actionable recommendations for product improvements, sales messaging optimization, and market expansion opportunities through win/loss analysis.
• Lead the development of global go-to-market plans and messaging strategies, identifying target customer segments, ICPs, positioning strategies, and competitive differentiation points.
• Oversee the creation of sales and marketing materials to support internal teams and promote our products externally.
• Collaborate with the Marketing Leadership to align product marketing initiatives with overall marketing objectives and business goals. Who we look for
  • At least 10+ years of Product Marketing experience in a B2B tech environment (software preferred).
  • At least 6+ years as a proven people manager with excellent leadership skills managing a team of product marketing and industry solution managers - preferably in SaaS.
  • Proven track record of leading high-performing teams in fast-growing companies.
  • Ability to turn analysis into actionable insights and clear recommendations.
  • Track record of successful go-to-market strategy definition and execution.
  • Excellent stakeholder management and cross-functional collaboration skills.
  • Solid problem-solving ability, research, and analytical skills.
  • Strong entrepreneurial drive and business acumen.
  • Eligible to work in Switzerland. The good stuff
    • An attractive individual equity plan in a high-growth company.
    • Smart, people-first culture.
    • Flexible, office, hybrid, or home working.
    • Do good and give back with 2 impact days where you can give time to one of our trusted nonprofit partners.
    • Innovation hackathons.
    • Global team outings.
    • Festive/end of year all company celebrations.
    • Your birthday off.
    • Learning and development opportunities.
    • Mentoring programs.
    • Top-notch tech pack to enable you to do your most productive work.
    • Brand new optimized-for-hybrid working HQ in Zurich as well as local offices in hotspots London, Tampere, Warsaw, Boston, Singapore, and Tokyo.
    • As well as specific benefits related to the location you are joining. We are proud to be "GREAT PLACE TO WORK" accredited in the UK, USA, Japan, Finland & Switzerland and "GREAT PLACE TO WORK FOR WELLBEING" in the UK. At Scandit, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be a safe space for all. All qualified applicants will receive consideration for employment without regard to race, color, nationality, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. Imagine the What. Build the How. "Everybody is welcome here" - Is a celebrated component of our DNA.
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Keywords: Zoomcar, Nashua , Senior Director Product Marketing and Industry Solution Management, Executive , Boston, New Hampshire